I’ve been posting on FB for 10 years. I’ve tested oodles of posts. Some of my posts have reached over 1 million people! 
Here is a tip on why I believe some posts get LOTS of engagement.
They all had one thing in common…
They made people FEEL something.
For example…
happy – the post made them laugh
ah-ha! – they learned something from the post
awwww – they felt good when reading the post
inspired – they felt they could accomplish something after reading the post
But the biggest reason I’ve found why posts get lots of engagement is they made people feel…
a sense of belonging – the post made them think, “Yes! Me too” 
If a post can make a person feel like they are part of a community of people just like them, they are more likely to share it with their friends, who are usually a lot like them. 
Try and use one of these ‘feelings’ in your posts to help them get lots of engagement. And if you can combine more than one feeling, that’s even better.
For example, I believe this ‘Crazy Cat Lady’ post got lots of love and shares was because it made people laugh, PLUS also made them think, ‘Yes! Me too”.
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