Horse tricks club

A unique place to create a very special bond with your horse...

"This unique and fun training will take you and your horse step-by-step from simple tricks to doing amazing things together!"

You will love horse trick training if...


Your horse is a friend, not "just a horse" and you want to strengthen your bond.

Confidence and calmness

You want your horse to be confident and calm when introduced to new things.

New Activities

It's not just about riding - you want to do new and different activities with your horse.


You want to learn a new way to really communicate with your horse.

Positive training

You want to teach your horse new things in a kind and positive way.

Fun, Fun, Fun

You want your training to be lots of fun for you and your horse.

How the club works...


You get instant access to a private members-only website. Inside are step-by-step training videos and printable guides designed to get you started straight away! There is training for all levels - from beginners to advanced.


You will also have access to the very supportive and friendly Horse Tricks Club Private Facebook group (500+ members) where you can ask questions and connect with other like-minded people. This is such a fun group where you can share all the fabulous new things you will be doing with your horse! 🙂


Every month we have a new theme in the Club.  Here’s a list of some of the fun and exciting things we have been doing over the last few months…

  • Flag Waving Challenge
  • Useful Tricks
  • Liberty
  • Equine Enrichment
  • Preparing for the farrier, vet, dentist
  • Groundwork
  • Calm and Confident
  • Equicize
  • Bell Ringing Challenge
  • Equine Games and Activities

Reviews from Club members...

Trick training has been a real game changer. It can be adapted in so many ways and really is great fun for you and your horse! Wonderful friendly group, loads of help and support. HIGHLY RECOMMEND!!!!
Academy Member
+Reinforcement & this group of wonderful people has been amazing, both horse & human changed forever for the better, what more could you want. Horses are more relaxed, willing & curious & humans feel positive, excited & supported. Sooo happy to be a part of Horse Tricks 101 for the last 2yrs, an absolutely blessing. This guy is smiling all about it 🙂
Fiona & Opal
Academy Members
The partnership I’ve developed with my horses has been amazing! Learning my mares’ minds and practicing with the clickers has been SO fun! My horses love to learn and I’ve had an incredible time teaching them. Highly recommend this!
Academy Member
I always wanted to learn more about trick training horses. The first trick we mastered was smile. Monti loves it and neighs at me now whenever I go up to the stables. I used to get 1 neigh at the most but now if I’m taking too long he neighs at me eager to get started. We use trick training on walks too, as it gives him more confidence while away from the field. We love trick training. There’s so much to learn.
Nicola & monti
Academy Members

Trick training makes a BIG difference!

To see the remarkable change in a horse’s attitude that can happen with trick training watch this video…


The Horse Tricks Club isn't the usual standard horse training course and community for several reasons...

New style of training

We use a new and unique training method.  Because it is based on rewarding the horse rather than applying pressure (like most traditional horse training) your horse will become super keen to learn and work with you.

Training is 100% horse friendly

No ropes or whips. Our training uses only positive and kind methods.

Fun, fun, fun!

We make sure that you and your horse are having lots of fun in the Club.  We believe that happy horses and humans learn faster and better.

Science based training

Not only is this training lots of fun, but it is also based on scientific principles. All our instructors study the latest equine research and apply it all the training.

Teach your horse in just a few minutes per day

This training only takes a few minutes a day. Your horse will actually learn faster and enjoy the training more if you teach them in very short sessions. You can fit these sessions in around your day-to-day horse chores and activities.  We show you how.

No special equipment needed

You don’t have to buy any fancy new horse gadget to teach your horse the tricks in this course.  You will already have most of the equipment you need. We also show you how to make your own equipment and where to get cheap, fun horse toys.

Frequently asked questions

Yes, absolutely! The best way for your horse to learn is in short, regular training sessions – five minutes per session, a couple of times a day is perfect.

To make the biggest impact, we suggest you mix trick training with the activities you regularly do with your horse. We show you an easy way to do this in the Academy.

No. Everything is online. You can access the course and group whenever and wherever you want. You can watch the videos and participate in the group from home or take the course with you when you visit your horse on your mobile phone or tablet.

Most courses and books just show experienced trick horses doing the tricks. They don’t show  you how to teach a horse how to do tricks from the very start.

Inside the Horse Tricks Academy, you’ll have access to videos of horses learning tricks from the very beginning. 

Our members say these videos are very helpful.

You will be able to follow along with your own horse and learn step-by-step how to teach your horse tricks from the start.

Plus you will get lots of support in the exclusive Horse Tricks Academy Facebook group.

Trick training provides a fun way to build a bond and trustful relationship with your horse. It helps your horse to be more confident and curious around new objects and situations.

We have a few members in the Academy currently working with rescue horses that have trust issues. They report their horses are responding in a very positive way to trick training.


Yes. We have members from all around the world. Some of the countries include USA, Canada, UK, New Zealand, Germany and Australia. We are united by our love of horses 🙂

Yes. All you need to do is log in to your account. Click on settings and then ‘Cancel Subscription’. If you need any help just send us a quick email and we can do it for you.

your guides


Jain is the founder of Horse Tricks 101, an online community devoted to developing the bond between humans and horses. She spends her days researching and testing new activities that improve the bond with horses and sharing those activities with other horse lovers through her website and courses.


Noche grew up riding horses. She was lucky to have a mother who shared her love of horses and always encouraged training with kindness (and treats!). Now she spends her time teaching her horses tricks, retraining horses who have had bad starts in life and helping them learn to enjoy interacting with people again.


Ineke came into horses when her family made the move from the city to a rural lifestyle. She discovered reward based training and has never looked back. With the support of positive reinforcement she has created a form of enjoyable effective communication with her horses that has become an everyday occurrence.

Join today.
Cancel anytime.


$ 15 per month
  • Instant access to the Horse Tricks Academy course
  • Support in the friendly Facebook Group
  • New tricks and activities every month


If you have questions about absolutely anything please contact us.
We are here to help 🙂